{"id":212794,"date":"2026-06-05T20:03:58","date_gmt":"2026-06-05T20:03:58","guid":{"rendered":"https:\/\/quixnet.net\/wpinstance\/nurture-nebraska-gives-huskers-real-world-experience-in-ad-campaigns-nebraska-today\/"},"modified":"2026-06-05T20:03:58","modified_gmt":"2026-06-05T20:03:58","slug":"nurture-nebraska-gives-huskers-real-world-experience-in-ad-campaigns-nebraska-today","status":"publish","type":"post","link":"https:\/\/quixnet.net\/wpinstance\/nurture-nebraska-gives-huskers-real-world-experience-in-ad-campaigns-nebraska-today\/","title":{"rendered":"Nurture Nebraska gives Huskers real-world experience in ad campaigns – Nebraska Today"},"content":{"rendered":"

Log into Canvas with your University of Nebraska–Lincoln<\/span> or TrueYou credentials.
June 5, 2026
When Annelise Foresman spotted kids stopping to take photos with an interactive display at Lincoln’s airport this spring, she knew the months of hard work had been worth it.
The University of Nebraska\u2013Lincoln senior was part of the team behind Nurture Nebraska, a statewide public awareness campaign promoting children\u2019s social and emotional development from birth to age 5. The ongoing campaign, which launched in late 2025, was created through a partnership between UNL\u2019s Jacht Ad Agency and faculty in the College of Journalism and Mass Communications.
The effort recently earned three Prism awards from the Lincoln chapter of the American Marketing Association, recognizing excellence in website design, digital advertising and special events.
\u201cWe all pulled some late nights to create and implement the campaign,\u201d said Foresman, a journalism and advertising and public relations double major who served as the campaign\u2019s account executive. \u201cIt\u2019s amazing to see the work being recognized.\u201d
Social and emotional development refers to a child\u2019s ability to build positive relationships, manage emotions and make thoughtful decisions. The campaign emphasizes that these skills start early and grow stronger when families, educators and communities work together to nurture them through everyday moments of connection.
Foresman said the campaign’s timing couldn’t be more relevant as many children missed opportunities for peer interaction during the COVID-19 pandemic.
\u201cWhen I was a kid, I feel like social and emotional development wasn\u2019t talked about as much and parents were less aware,\u201d Foresman said. \u201cI hope the Nurture Nebraska campaign makes them want them to educate themselves about it, so they can pass it down to their kids.\u201d
Nurture Nebraska grew out of TransformED, a UNL Grand Challenges initiative housed in the Nebraska Center for Research on Children, Youth, Families and Schools that focuses on strengthening the state\u2019s early childhood systems and implementing evidence-based practices across the environments that contribute to young children\u2019s social and emotional development.
Nurture Nebraska supports one of the initiative\u2019s goals, which is to provide students with innovative, real-world learning experiences, while raising awareness within communities about the need to support children\u2019s social and emotional development.
The team of roughly a dozen Jacht students produced an integrated, community-engaged campaign built around the message of \u201cConnect. Feel. Belong.\u201d It featured user-generated content as well as paid and organic advertising, including children\u2019s drawings and stories, reflections from parents and educators, expert videos, animations, social media, radio spots, airport displays in Lincoln and Omaha and community events. Paid radio ads reached audiences statewide through urban media outlets, Spanish-language stations and regional radio in western Nebraska.
The research and strategic vision behind the campaign was led by advertising and public relations faculty Changmin Yan, associate professor, and Jemalyn Griffin, Jacht’s executive director and an associate professor of practice.
\u201cBy combining faculty expertise in communications strategy with the students\u2019 creative execution, we delivered a really meaningful campaign to communities across the state,\u201d Griffin said. \u201cWe also provided resources to help caregivers understand how to support social and emotional development and why it\u2019s essential for lifelong success.\u201d
Jacht students followed what Griffin describes as the RPIE process \u2014 research, planning, implementation and evaluation. That included testing messages with audiences, developing the campaign\u2019s visual identity and piloting materials before launching statewide last fall.
As one of the university\u2019s only student-run service agencies, Jacht accepts students from any major through a competitive application process. Griffin said national firms have increasingly recruited directly from the agency because of its emphasis on experiential learning.
For Foresman, being part of Jacht provided valuable, hands-on experience that strengthened both her skill set and professional portfolio.
\u201cWorking with real clients \u2014 that\u2019s what helps you stand out,\u201d Foresman said.
Foresman graduated May 9 and was recently hired as an account coordinator at Sandlot & Co. Ad agency in Kansas City.
Meanwhile, the Nurture Nebraska team is sharing campaign findings at regional and national conferences and plans to expand community partnerships and outreach across the state to continue supporting early childhood social and emotional development throughout 2026 and beyond.
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Log into Canvas with your University of Nebraska–Lincoln or TrueYou credentials.June 5, 2026When Annelise Foresman spotted kids stopping to take photos with an interactive display at Lincoln’s airport this spring, she knew the months of hard work had been worth it.The University of Nebraska\u2013Lincoln senior was part of the team behind Nurture Nebraska, a statewide […]<\/p>\n","protected":false},"author":1,"featured_media":212795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-212794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world","8":"entry"},"_links":{"self":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/posts\/212794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/comments?post=212794"}],"version-history":[{"count":0,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/posts\/212794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/media\/212795"}],"wp:attachment":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/media?parent=212794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/categories?post=212794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/tags?post=212794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}