{"id":167251,"date":"2025-10-08T06:15:45","date_gmt":"2025-10-08T06:15:45","guid":{"rendered":"https:\/\/quixnet.net\/wpinstance\/money-blog-i-want-to-create-the-nike-of-lingerie-how-a-former-singer-turned-instagram-page-into-a-17m-business-sky-news\/"},"modified":"2025-10-08T06:15:45","modified_gmt":"2025-10-08T06:15:45","slug":"money-blog-i-want-to-create-the-nike-of-lingerie-how-a-former-singer-turned-instagram-page-into-a-17m-business-sky-news","status":"publish","type":"post","link":"https:\/\/quixnet.net\/wpinstance\/money-blog-i-want-to-create-the-nike-of-lingerie-how-a-former-singer-turned-instagram-page-into-a-17m-business-sky-news\/","title":{"rendered":"Money blog: &#039;I want to create the Nike of lingerie&#039; &#8211; how a former singer turned Instagram page into a \u00a317m business &#8211; Sky News"},"content":{"rendered":"<p>Today in the Money blog, we look at how one woman turned her negative experiences in the entertainment industry into a positive &#8211; and multi-million pound &#8211; business. Scroll further down for all the details on the car finance compensation scheme and details on EU travel changes this Sunday.<br \/>Wednesday 8 October 2025 06:24, UK<br \/>Please use Chrome browser for a more accessible video player<br \/><b data-sleek-node-id=\"a2296b\">Less than 20% of all active UK companies are led by women, and the pace of new business registrations is slowing down.&nbsp;<\/b><br \/><b data-sleek-node-id=\"2296b7\">That&#8217;s according to analysis of Companies House data by Prowess, which also found women-led companies receive just 5.8% of all investment.&nbsp;<\/b><br \/><b data-sleek-node-id=\"296b71\">In our Women in Business series, we speak to women who are bossing it in their respective fields as they tell us how they&#8217;ve overcome challenges and how others could do the same.&nbsp;&nbsp;<\/b><br \/><b data-sleek-node-id=\"96b715\">Today&nbsp;<a href=\"https:\/\/news.sky.com\/author\/jess-sharp-800\" target=\"_blank\" data-sleek-node-id=\"7a6fde\">Money live reporter Jess Sharp<\/a>&nbsp;speaks to Lemon Fuller, a former dancer, choreographer, singer and the founder of Lemonade Dolls.&nbsp;<\/b><br \/>Lemon&#8217;s business grew from an Instagram page she created while heading back to London after living in LA for three years.&nbsp;&nbsp;<br \/>Having spent a decade in the entertainment industry being criticised, her aim was to build a community that uplifted women.&nbsp;<br \/>&#8220;I was being told whether I was good enough, pretty enough, thin enough, fat enough &#8211; you name it. I think that was really the heartbeat of building a brand that was so inclusive,&#8221; she says.&nbsp;<br \/>She had spent a lot of her life working on shows such as Strictly Come Dancing and Comic Relief, and with global music stars.&nbsp;<br \/>She toured around the UK as a support act for Little Mix before being signed by a record company in LA.&nbsp;<br \/>&#8220;I have no regrets at all, it was absolutely amazing and I worked very, very hard to get where I got. I worked my bum off every single hour of every single day, but after 10 years I needed to change.&#8221;<br \/><b>&#8216;The Nike of lingerie&#8217;<\/b>&nbsp;<br \/>After her Instagram page gained thousands of followers, she decided to shift the account into the lingerie business that we now know as Lemonade Dolls.&nbsp;&nbsp;<br \/>Starting off with no money and no team, she has gone on to raise more than \u00a33m in investment and create a business she tells Money is worth \u00a317m.&nbsp;<br \/>Her aim now is to become the &#8220;Nike of lingerie&#8221;.&nbsp;<br \/>&#8220;I want it to be mass market done better where everything is recycled, and it&#8217;s sustainable. I want it to be as accessible to as many women as possible, and that&#8217;s why our price point and where we stock is so important,&#8221; she says.&nbsp;<br \/>&#8220;We want to at least be a leading disruptor in the lingerie space, where every woman feels like we have catered to them.&#8221;&nbsp;<br \/>And Lemonade Dolls is already on the right track.<br \/>Its products are sold in several countries including the US, New Zealand, the UK and across Europe.&nbsp;<br \/>While its sales come predominately from online, it has entered several stores, including John Lewis and Nordstrom.&nbsp;<br \/>&#8220;W&#8217;re here because our customers are so epic. We are still learning&#8230; but once you shop Lemonade Dolls, you just keep coming back. Our returning customer rate is so high,&#8221; she says.&nbsp;<br \/>&#8220;We don&#8217;t really use celebrity endorsement &#8211; our customers are our ambassadors and we just use word of mouth.&#8221;&nbsp;<br \/><b>&#8216;You&#8217;re only as good as the last pair of knickers you sold&#8217;<\/b><br \/>Despite her determination and passion, Lemon says she made &#8220;mistake after mistake after mistake&#8221; and nothing in the business happened quickly for a long time.&nbsp;<br \/>For the first few years, she just held the position of founder, but three years ago she took over as chief executive and pushed the business to new heights.&nbsp;<br \/>&#8220;I didn&#8217;t have any products, I didn&#8217;t know factories, I didn&#8217;t know where to get it done, I didn&#8217;t know anything but I didn&#8217;t have any money, so I just tried to find people who had influence that could help me,&#8221; she says.&nbsp;<br \/>&#8220;When I became CEO, I was able to really run the business the way I believed it should, taking lots of risks.&nbsp;&nbsp;<br \/>&#8220;But we&#8217;re not getting too ahead of ourselves, you are only as good as the last pair of knickers you sold.&#8221;&nbsp;<br \/><b>How to face a room full of male investors<\/b>&nbsp;<br \/>One of the keys to her success was learning how to face a room full of male investors and convincing them the underwear market is big enough for Lemonade Dolls.&nbsp;<br \/>&#8220;The biggest thing that I learned to succeed in that environment is to match their understanding of numbers and to be ready to ask them questions,&#8221; she says.&nbsp;<br \/>&#8220;Some people have said I shouldn&#8217;t have to do that but I&#8217;m not angry about it &#8211; at the end of the day it&#8217;s made me grow and nobody knows the numbers more than me. That&#8217;s how I have been able to get respect and investment.&nbsp;<br \/>&#8220;No one knows your business better than you, so make sure you know how to articulate that.&#8221;&nbsp;<br \/>Our <a href=\"https:\/\/news.sky.com\/author\/sarah-taaffe-maguire-891\" target=\"_blank\">business and economics reporter Sarah Taaffe-Maguire<\/a> has been busy rounding up the details of the motor finance compensation scheme announced today.&nbsp;<br \/>You can read her full story below&#8230;&nbsp;<br \/>The FCA is hoping that claimants will receive their payouts within 28 days of lenders confirming they are eligible, chief executive Nikhil Rathi has just been telling Sky News.&nbsp;<br \/>Answering a question from <a href=\"https:\/\/news.sky.com\/author\/jess-sharp-800\" target=\"_blank\">our Money reporter Jess Sharp<\/a>, the FCA boss explains that the timeline is still being consulted on.&nbsp;<br \/>He reiterates that lenders will have three months from when the scheme launches early next year to contact customers who have already complained.&nbsp;<br \/>Lenders will also have the responsibility of contacting eligible claimants in the first six months of the scheme being active.&nbsp;<br \/>Customers will then have a month to opt out of the scheme &#8211; if they don&#8217;t, they will automatically stay in the scheme.&nbsp;<br \/>&#8220;They should pay what you are owed within 28 days of that confirmation,&#8221; Rathi says.&nbsp;&nbsp;<br \/>He adds that deadlines for payments will depend on the infrastructure of the firm.&nbsp;<br \/>If you have already made a complaint to your lender, they will have three months from when the compensation scheme starts to contact you, says Nikhil Rathi.&nbsp;<br \/>You will then have one month after being contacted to decide if you would like to opt out of the scheme, the FCA chief executive adds.&nbsp;<br \/>&#8220;Claimants do not have to make an active decision, if they don&#8217;t want to opt out. They will be contacted by the lender, and they will have a month to reply. If they don&#8217;t, they&#8217;ll be in,&#8221; he says.&nbsp;<br \/>He adds that eligible claimants should be contacted by their lender within six months of the scheme starting.&nbsp;<br \/>&#8220;We are expecting all lenders to make reasonable efforts to contract their customers that may be eligible,&#8221; he says.&nbsp;<br \/>Rathi explains that people will not have to use a law firm or a claims management firm to enter the scheme.&nbsp;&nbsp;<br \/>For the &#8220;tens of thousands&#8221; of people who already have a complaint lodged with the Financial Ombudsman Service, Rathi says the ombudsman will continue to handle the claim.&nbsp;<br \/>Nikhil Rathi is briefing reporters on the compensation scheme announced this afternoon&#8230;<br \/>The FCA&#8217;s chief executive says he hopes the scheme will be up and running by early 2026.&nbsp;<br \/>&#8220;People were not told important information about their motor finance deals and that&#8217;s because firms broke the law and our rules,&#8221; he says.&nbsp;<br \/>&#8220;Some people have lost out paying more for their loans and we&#8217;re proposing a scheme to ensure they&#8217;re fairly compensated.&#8221;&nbsp;<br \/>The FCA&#8217;s compensation scheme will benefit drivers who were put on higher interest rates without realising when buying a car on finance.&nbsp;<br \/>Some dealers or brokers put customers on a higher interest rate to earn a better rate of commission &#8211; these are called &#8220;discretionary commission arrangements&#8221;.&nbsp;<br \/>The practice was banned in 2021.&nbsp;<br \/>The FCA has said those who had one of these finance agreements between 6 April 2007 and 1 November 2024 will be entitled to compensation.&nbsp;<br \/>Firms involved include Barclays, Santander, Close Brothers and Lloyds Banking Group (which organises loans through its Black Horse finance arm &#8211; and also happens to be the UK&#8217;s largest motor finance provider).<br \/>These lenders have already been warned to set aside money to deal with claims.<br \/>If you aren&#8217;t sure if your finance deal entitles you to compensation, you can send an email or letter to the broker and lender.&nbsp;<br \/>Consumer champion Which? has a template you can use <a href=\"https:\/\/www.which.co.uk\/consumer-rights\/letter\/letter-to-complain-to-car-finance-company-about-a-discretionary-agreement-aCsDz2E0P0au\" target=\"_blank\">here<\/a>.<br \/>We&#8217;ve just heard from the FCA&#8217;s chief executive on today&#8217;s motor finance compensation scheme.<br \/>Nikhil Rathi said many lenders did not comply with the law or the rules, and &#8220;it&#8217;s time their customers get fair compensation&#8221;.&nbsp;<br \/>&#8220;Our scheme aims to be simple for people to use and lenders to implement,&#8221; he said.&nbsp;<br \/>&#8220;We recognise that there will be a wide range of views on the scheme, its scope, timeframe and how compensation is calculated.&nbsp;<br \/>&#8220;On such a complex issue, not everyone will get everything they would like. But we want to work together on the best possible scheme and draw a line under this issue quickly.<br \/>&#8220;That certainty is vital, so a trusted motor finance market can continue to serve millions of families every year.&#8221;<br \/>The compensation scheme &#8220;has been a knotty, long-running saga&#8221;, says <a href=\"https:\/\/news.sky.com\/author\/gurpreet-narwan-872\" target=\"_blank\">business correspondent Gurpreet Narwan<\/a>.<br \/>In its simplest form, it relates to people who were sold a car on finance by a broker who also arranged a loan through a bank.<br \/>&#8220;These people ended up paying a higher interest rate than they should have done, because the broker was being incentivised by the bank to hook them onto a higher rate,&#8221; Narwan explains.<br \/>&#8220;It&#8217;s called discretionary commission arrangements.&#8221;<br \/>The&nbsp;Financial Conduct Authority (FCA) banned that in 2021 and today has released information about its compensation scheme.<br \/>&#8220;It&#8217;s going to consult on this scheme, take it out to the industry before coming up with a final structure,&#8221; Narwan says.<br \/><b>Compensation pot &#8216;smaller than earlier estimate&#8217;<\/b><br \/>One element is how much people should be paid and how the finance firms should calculate compensation, with some suggestions the bill could be in the region of \u00a39-18bn.<br \/>&#8220;The motor finance industry was a bit sceptical about some of those numbers, wondering how the FCA had come up with them,&#8221; Narwan says.<br \/>But today it settled on a &#8220;more conservative estimate&#8221; in the region of \u00a39bn.<br \/>&#8220;That&#8217;s assuming that all lenders face these compensation schemes, that all are eligible and that each individual could take home about \u00a3700 if they are eligible,&#8221; Narwan adds.<br \/>&#8220;And that&#8217;s actually smaller than an earlier estimate of somewhere in the region of 900 to \u00a31,000.&#8221;<br \/>But she says the amount is not prescriptive, &#8220;so it isn&#8217;t one formula fits all&#8230; there&#8217;s an element of discretion and interpretation from the banks&#8221;.<br \/>The FCA says more than four million motor finance complaints have already been made to lenders.&nbsp;<br \/>It has proposed that lenders contact consumers who complained before the scheme launches, which should be in the next three months.<br \/>Consumers who have not complained before the scheme starts should be contacted within six months to be given the chance to opt in, according to the FCA statement.&nbsp;<br \/>Importantly, people do not need to engage a legal firm to help with any claim.<br \/>&#8220;Any consumers who have not been contacted can ask their&nbsp;firm&nbsp;to review their&nbsp;case at any time within one year of the scheme start date.&nbsp;We will run an advertising campaign to raise awareness of the scheme,&#8221; the FCA added.&nbsp;<br \/>MoneySavingExpert&#8217;s Martin Lewis interpreted the FCA statement as meaning this&#8230;&nbsp;<br \/>The FCA said it would expect firms to do the following:&nbsp;<br \/><b>What can lenders do now?&nbsp;<\/b><br \/>Lenders do have the chance to appeal.&nbsp;<br \/>The FCA said: &#8220;We propose enabling lenders to rebut the presumption of unfairness in some limited circumstances.&#8221;&nbsp;<br \/>Lenders would be entitled to determine there was no unfair relationship under the scheme if:<br \/>All this is now subject to a consultation until November.<br \/>Be the first to get <span>Breaking News<\/span><br \/>Install the Sky News app for free<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMijAFBVV95cUxPVE83dHBoOVJkNC1TTURYWWxqb1hGWm9SbnQwN0M0VVllQ3lNZXNQZUJNSnBBcWJoZVZBNDg1RXZBblVNcFUxS0tYYTM3US10ZFlkdUtwQm9iNjhHd0ZpNmlhZE4tTjk4b2hnTl9jTHlPU29UdEwwR3RKNWV6eXFMMk9qekZEM0dXU3BHbg?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today in the Money blog, we look at how one woman turned her negative experiences in the entertainment industry into a positive &#8211; and multi-million pound &#8211; business. Scroll further down for all the details on the car finance compensation scheme and details on EU travel changes this Sunday.Wednesday 8 October 2025 06:24, UKPlease use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":167252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-167251","post","type-post","status-publish","format-standard","has-post-thumbnail","category-world","entry"],"_links":{"self":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/posts\/167251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/comments?post=167251"}],"version-history":[{"count":0,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/posts\/167251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/media\/167252"}],"wp:attachment":[{"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/media?parent=167251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/categories?post=167251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quixnet.net\/wpinstance\/wp-json\/wp\/v2\/tags?post=167251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}