Floridian beauty experts finally gained insight into when tickets to the most sought-after event will go on sale.
Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular beauty convention, “Ulta Beauty World,” to Central Florida in April 2026.
According to last year’s inaugural event in San Antonio, Texas, the convention offers exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Attendees during 2025’s event also received “curated swag bags filled with must-have products from top beauty and wellness brands.” In a recent Instagram post, they stated that these bags are valued at approximately $2,000.
Here’s how Ulta Beauty fans from Florida and beyond can attend the 2026 Ulta makeup convention.
Ulta Beauty World makeup convention will be at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
Ulta announced on Jan. 12 that tickets to the Ulta Beauty World makeup convention will go on sale at around 10 a.m. EST on Jan. 21. Tickets will go fast once they are released.
You can purchase tickets on Ulta’s website.
Ticket prices for the 2026 Ulta Beauty World are $160, plus a $5 processing fee.
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
Ulta also announced that it will host a masterclass on April 15, featuring an exclusive, hands-on learning session led by top industry experts and brand founders. It will cost $75 plus a processing fee and has a limited number of tickets.
For those who want to attend both, the combined price is $199 plus the processing fee.
Videos of last year’s event went viral for attendees pulling huge suitcases of free makeup and hair products, but will that be the case for this year’s convention in Orlando, Florida?
On its website, it states that the only rolling bag permitted on the expo floor is our Ulta Beauty roller bag, which will be available for sale at registration for $50.
All other bags are acceptable, provided they do not have wheels.
Enough for all your favorite beauty brands! Its website says it is 7 million square feet.
For those traveling from out of state or flying from much farther parts of Florida, the Orange County Convention Center is about 12 miles from Orlando International Airport.
Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters/