On this episode of the Florida Pulse, USA TODAY NETWORK – Florida video editor Rob Landers gets schooled on all things Ulta Beauty World by colleagues Samantha Neely and Gianna Montesano. What is this event? What is with the hype? How can I protect myself against scalpers and scam artists?
The sold-out event is set for Thursday, April 16, at the Orange County Convention Center in Orlando.
According to Ulta officials, only 3,000 tickets were available as millions fought to nab even just one. Tickets sold out within minutes, with customers and beauty lovers taking to social media to air out their frustration and disappointment.
Watch the full video below:
Before you head into the convention, you will need to pay for parking, which costs $20 at the Orange County Convention Center. You may leave items in your car and return to the convention throughout the day.
You’ll find your ticket located in your email. A government-issued ID will be required for access and must match the first and last name on the ticket confirmation.
On its website, it states that the only rolling bag permitted on the expo floor is the Ulta Beauty roller bag, available for sale at registration for $50. All other bags are acceptable, provided they do not have wheels.
Before you head out, use your voucher to get a swag bag valued at more than $2,000. The voucher will be inside the booklet given to you upon check-in.