The holiday season may be over, but Florida beauty enthusiasts might be getting more gifts this spring.
Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular beauty convention, “Ulta Beauty World,” to Central Florida in April 2026.
According to last year’s inaugural event in San Antonio, Texas, the convention offers exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premiere beauty brands across categories, and more.
Attendees during 2025’s event also received “curated swag bags filled with must-have products from top beauty and wellness brands.” Here’s how Ulta Beauty fans from Florida and beyond can attend the 2026 Ulta makeup convention.
Ulta Beauty World makeup convention will be at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
Ulta announced on Dec. 19, 2025, that tickets to Ulta Beauty World makeup convention will go on sale around Jan. 21, 2026. Tickets will go fast once they are released.
While Ulta has not yet revealed how tickets will be purchased, it has said that interested parties should monitor its social channels for details.
There are some tips from attendees of last year’s event, many of which highlight signing up for Ulta’s newsletter or following its Instagram channel. Make sure to turn on post and message notifications.
Others recommend saving your payment information to your Ulta account for faster check-out.
Ticket prices for the 2026 Ulta Beauty World have not been revealed, but prices for the 2025 makeup convention in San Antonio, Texas, were $160 per ticket.
Videos of last year’s event went viral for attendees pulling huge suitcases of free makeup and hair products, but will that be the case for this year’s convention in Orlando, Florida?
The OCCC website doesn’t provide a clear list of items attendees can bring, aside from prohibiting weapons, outside food/drinks, outside alcohol, illegal substances, smoking/vaping, unmarked meds, and professional camera gear.
Event information, including what attendees may bring, will be shared closer to the event.
Enough for all your favorite beauty brands! Its website says it is 7 million square feet.
For those traveling from out of state or flying from much farther parts of Florida, the Orange County Convention Center is about 12 miles from Orlando International Airport.