- SAP buys customer sentiment tracker Qualtrics for $8 billionReuters
- SAP to Buy Market-Analytics Startup Qualtrics for $8 BillionWall Street Journal
- Utah’s Qualtrics acquired by German tech giant in ‘monumental’ $8 billion dealDeseret News
- SAP Acquires Cloud Unicorn Qualtrics For $8 Billion Just Before Its IPOForbes