It’s a big day for the cosmetics retail chain Ulta Beauty. Tickets to its highly coveted makeup, skincare and hair care convention Ulta Beauty World went on sale today, Wednesday, Jan. 21.
The convention, which was held in San Antonio, Texas, in 2025, is coming to Florida this April.
But there are some rules around how, when, and who can buy tickets to the convention. Yes, there is an age limit. Thinking of bringing your makeup-loving pre-teen? You’ll need to get childcare.
Here’s what to know about Ulta Beauty World 2026, how to buy tickets, how much they cost, and what to know about the age limit.
Ulta Beauty World is an annual, immersive one-day beauty convention held by Ulta Beauty. Tickets to the event sell out quickly, as they are in high demand among Ulta’s consumers and fans.
The ticket to the event covers everything within the event, meaning after you pay the $160 ticket price, everything inside the convention is free of charge.
The convention offers exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more. Each attendee also gets a “swag bag” full of products.
Yes. According to its website, only those 18 and older can attend Ulta Beauty World 2026.
Tickets to the Ulta Beauty World makeup convention went on sale at approximately 10 a.m. ET on Jan. 21. They will sell out quickly once released, according to Ulta officials.
You can purchase tickets only through the Ulta Beauty World landing page. You can only purchase one ticket per transaction and email address.
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
If you need a caregiver ticket, Ulta’s website says that a limited number have been set aside for Ulta Beauty World. Once you secure your ticket to Ulta Beauty World, reach out to UltaBeautyWorld@travelhq.com to coordinate your caregiver’s ticket and payment.
Ticket prices for Ulta Beauty World 2026 are $160, plus a $5 processing fee.
The 2026 Ulta Beauty World makeup convention will be held at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard: