- IHOP, or if you prefer, IHOb, bets big on name-change burger stuntUSA TODAY
- IHOP goes IHOB in social media blitz to draw the post-breakfast burger crowdLos Angeles Times
- IHOb (Née IHOP) Temporary Name Change Sends Parent’s Stock HigherWall Street Journal (blog)
- IHOB? Reactions to IHOP’s name change to International House of BurgersCincinnati.com
- IHOP goes IHOburgers and consumers gagOrlando Sentinel