- At TV upfronts, AI is in and corporate shuffles are reshaping the line-up CNBC
- Survey: 73% of marketers to increase Upfront spending Advanced Television
- Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else) IMDb
- iSpot: Nearly HALF of Marketers See Business Outcomes As Critical In Media Negotiations ADWEEK
- The Upfronts Are A Week-Long Metaphor for DIRECTV In New Ad Campaign Morningstar